The Invisible Stain

Vanish removes stains without difficulty, but some stains shouldn't even exist. Traditionally, in its back-to-school campaign, Vanish talks about stains on school uniforms and how its product is effective in removing them. But this year, we're starting with a much more important fact: stains on school uniforms can be a sign of bullying. So, for the first time, we're talking about a stain that can't be removed with Vanish, but rather with attention and dialogue.