Racism Targets
Racism remains a constant issue in football. In response, Fortaleza Esporte Clube launched the campaign Alvos do Racismo to push for racism to be treated as a crime inside stadiums. During a match against Corinthians, Black players from Fortaleza replaced their traditional striped jerseys with shirts featuring a target symbol. The design represented how they and many others feel daily—targeted by racism—turning a powerful message into a call for real legislative change.
One Show | 2023
Shortlist - Fusion Pencil
CLIO AWARDS | 2022
Bronze | Experience and Activation
El Ojo de Iberoamérica | 2022
Silver - PR
VP Creative Director: Alexandre Vilela (Xã).
Creative Directors: Juliano Almeida and Melissa Pottker.
Creative Team: Felipe “Cauby” Martins, Nuno Mendes, Zara Veasey, Juliana Longano, Leonardo Milani, Marconi Filho and Willian Graniero.