Olla Sensitive launched a digital campaign called "Feel Everything," featuring a dance choreographed by Gaab Cabo Verde to express the product’s promise of intense pleasure and sensitivity. As Olla’s thinnest condom, it offers a unique, intimate experience. The film stars professional dancers celebrating diverse bodies and styles. Instead of a typical soundtrack, an exclusive song was created with binaural audio and a 115 bpm beat to mimic heartbeats, enhancing the sensual experience. Since 92% of Brazilians see music as key to great sex, this campaign turns the condom into a full sensory journey.
Feel Everything
VP Creative Director: Alexandre Vilela (Xã).
Creative Directors: Juliano Almeida, Melissa Pottker and Paula Junqueira.
Creative Team: Murillo Galhardi, Thiago Morgado, Gabriel Yan, Enzo Segni.