Save The Favela
Every year, ordinary objects such as umbrellas, drills, cell phones, and even bibles are mistaken for guns by police officers in favelas, resulting in the deaths of innocent people.
Salve a Favela is a project based on these true stories.
VP Creative Directors: Alexandre Vilela (Xã) and Marcelo Bruzzesi.
Creative Directors: Juliano Almeida, Marcelo Ribeiro and Victor Castelo.
Creative Team: Pedro Arvati, Fernando Fregate, Caio Zucchi and Rodrigo Cotelessa.