To love is to protect
A brand experiment asked children about their biggest fears and how they would protect their parents if those fears were monsters. The idea was to show that, like parents, kids also want to protect the ones they love.
VP Creative Director: Alexandre Vilela (Xã).
Creative Directors: Juliano Almeida, Melissa Pottker, Alexandre Vilela (Xã) and Paula Junqueira.
Creative Team: Vanessa Zimerer, Melissa Vaz, Kaue Fregolon, Marconi Filho and Vinícius Oliveira.