In a difficult time globally, this project addresses mental health, still a taboo in society. The pandemic worsened the situation, with around 12 million Brazilians affected by anxiety and depression, according to WHO. The campaign gently encourages empathy for those suffering, stressing the importance of seeking professional help. AMIL has long provided specialized mental health care. Mental health is real and must not be minimized.
Mental Health
VP Creative Director: Alexandre Vilela (Xã).
Creative Directors: Juliano Almeida and Melissa Pottker.
Creative Team: Felipe “Cauby” Martins and Marconi Filho.