Football magazine Corner decided to create a new AR tool for fans attending World Cup matches in the capital of Doha. Using a Snapchat filter, fans can carry any sort of FIFA-approved flag or fabric into stadiums, which are digitally transformed to appear like the pride flag.
Pride Nation
VP Creative Director: Marcelo Bruzzesi.
Creative Directors: Juliano Almeida, Eduardo Castello Branco, Marcelo Ribeiro, Victor Castelo and Leandro Lourenção.
Associate Creative Directors: Rodrigo Rocha and Caio Gandolfi.
Creative Team: Rodrigo Rocha, Caio Gandolfi, Vinicius Zumpano, Thiago Morgado and Murillo Galhardi.