I am TIM BLACK
The launch of TIM BLACK was a milestone for TIM and the industry. It was the first operator to include an entertainment package with the product and introduced an innovative, entertaining communication style. German dancer Sven Otten brought Electro Swing to Brazil, resulting in over 6 million new postpaid customers. Consumers shifted from saying “I have TIM BLACK” to proudly saying “I AM TIM BLACK.”
VP Creative Director: Alexandre Vilela (Xã).
Creative Director: Alexandre Vilela (Xã).
Creative Team: Juliano Almeida and Tiago Moralles.