Pelé Constellation
Pelé is the Athlete of the Century and the greatest football star worldwide. In Brazil, when someone dies, we say they become a star in the sky. But Pelé can’t be just a star. We immortalized him in the Pelé Constellation, creating a shape of his famous air punch celebration using 10 stars, each representing a key moment in his life and his iconic shirt number.
VP Creative Directors: Alexandre Vilela (Xã) and Marcelo Bruzzesi.
Creative Directors: Juliano Almeida, Luciano Frozoni, Marcelo Ribeiro and Melissa Pottker.
Creative Team: Luis Ulrich, Marcio Fenga, Matheus Távora, Murillo Galhardi and Ricardo Polinésio.