Petra Milk
Petra milk is a vegetable drink made with the same barley, beer scent, and longneck bottles that we use to brew Petra Beer. It is a product created to hack Brazilian media legislation and World Cup regulations.
Cannes | 2023
Bronze - Brand Experience & Activation
D&AD | 2023
Wood Pencil - PR
Shortlist - Experiential
Shortlist - Media
One Show | 2023
Merit - Experiential and Immersive
CLIO AWARDS | 2023
Shortlist - Experience and Activation
Shortlist - Media
London International Awards | 2023
Gold - PR
Shortlist - Non-Traditional
El Ojo de Iberoamérica | 2023
Silver - Sports
Bronze - Outdoor
Bronze - Media
VP Creative Directors: Alexandre Vilela (Xã) and Marcelo Bruzzesi.
Creative Directors: Juliano Almeida, Marcelo Ribeiro and Victor Castelo.
Creative Team: Pedro Arvati, Fernando Fregate, Lucas Husni and André Choairy.