SBP, Brazil’s leading insecticide brand, partnered with footballer Gustavo Silva, nicknamed “Mosquito,” to raise awareness about dengue. In a key match, his nickname was removed from his jersey, symbolizing the fight against the disease.
The Missing Mosquito
VP Creative Director: Alexandre Vilela (Xã) e Sophie Schönburg.
ECD: Juliana Utsch.
Creative Directors: Juliano Almeida, Paula Junqueira, Diego Ferrite, Rafael Avila.
Creative Team: Hermes Jr, Larissa Coelho, Caio Volf, Lucas Muniz, Julio Peres.