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The Missing Mosquito

SBP, Brazil’s leading insecticide brand, partnered with footballer Gustavo Silva, nicknamed “Mosquito,” to raise awareness about dengue. In a key match, his nickname was removed from his jersey, symbolizing the fight against the disease.

CLIO AWARDS | 2025
Bronze - PR

VP Creative Director: Alexandre Vilela (Xã) and Sophie Schönburg.
ECD: Juliana Utsch.
Creative Directors: Juliano Almeida, Paula Junqueira, Diego Ferrite and Rafael Avila.
Creative Team: Hermes Jr, Larissa Coelho, Caio Volf, Lucas Muniz and Julio Peres.