Stain Park
Vanish invited families to face their biggest laundry fears in the “Stain Park” challenge, where their favorite clothes were put through messy obstacles like grape juice and soy sauce. The bold experiment tested Vanish Oxi Action's new formula with Oxi Accelerator, proving it removes tough stains even in cold water while protecting colors. The brand reinforced its leadership with the message: trust Vanish, forget stains.
VP Creative Directors: Alexandre Vilela (Xã) and Sophie Schonburg.
Creative Directors: Juliano Almeida, Melissa Pottker and Paula Junqueira.
Creative Team: Kaynã Michelin, Christian Fontana, Rafael Darri, Alex Salu, Gabriel Yan, Cicero Souza and Marco Patara.