Fakenews Vaccine
To help fight misinformation, O Globo and BETC HAVAS created the "Anti-Fake News Vaccine" — a tool that adds a watermark warning when someone tries to alter a news article’s source code. The alert reads "Fake News Warning. This news may have been manipulated. Do not share." It can be applied to any online news site, encouraging the entire media industry to adopt it and help protect the truth in digital journalism.
VP Creative Director: Alexandre Vilela (Xã).
Creative Directors: Juliano Almeida, Leandro Lourenção, Marcelo Ribeiro, Melissa Pottker and Victor Castelo.
Creative Team: Enzo Di Segni, Gabriel Yan, Marconi Filho e Vinícius Oliveira