W1NG C0D3S
With the challenge of boosting sales but no budget for media, Volaris, the largest low-cost airline in Mexico, turned to a common traveler habit: taking photos of the airplane wing. This simple gesture was transformed into a social commerce experience, making passengers the stars of the campaign.
Cannes | 2025
Bronze - Media
Bronze - Direct
Shortlist - Media
Shortlist - Direct
Shortlist - Direct
D&AD | 2025
Graphite Pencil - Commerce Promotion
CLIO AWARDS | 2025
Silver - National Creative Effectiveness
Silver - Social Media Creative Commerce
Bronze - E-Commerce Digital/Mobile
The One Show | 2025
Silver - Interactive, Online & Mobile: Commerce
Bronze - Social Media: Commerce
El Ojo de Iberoamérica | 2024
Silver - Creative Use of Data
Bronze - Direct
Bronze - Creative Commerce
CCO: Jairo Lezaca.
ECD LATAM: Marcelo Bruzzesi.
ECD: Pablo Naval.
Creative Director: Juliano Almeida and María Fernanda Gonzalez.
Head of Art: Daniel Ortiz.
Creative Team: Michelle Santibañez, Viridiana Brug, Rafael Santos and Melissa Vaz.