One Noodle
Haraku Ramen Halal launched a limited edition product called The One Noodle, a single, unbreakable 3.5-meter noodle designed for gamers. With a thicker texture for better flavor, it lets players enjoy a full meal without interrupting gameplay. While you level up, others are stuck on survival mode. One Noodle pack brings the fight to the real enemy: hunger. It's a unique fusion of food and gaming, created for Indonesia’s passionate gaming community.
Cannes | 2025
Shortlist - Direct
Shortlist - Brand Experience & Activation
