Fight Teeth
The NHL’s Anaheim Ducks are quacking back this season by expanding the world of "Orange Country"—a bold, gritty take on Ducks fandom. Their latest spot, "Fight Teeth," taps into nostalgic toy commercials with a kid-sung jingle and a playful edge, encouraging fans to “collect them all” while nodding to rivals like the Sharks and Knights. Created with AOR Battery, the campaign reinforces the Ducks’ new platform, “You’re Entering Orange Country,” and positions the team as fierce defenders of their home ice. Through broadcast, DOOH, and social, the Ducks reclaim Orange County stereotypes and flip familiar insults into rallying cries, uniting fans under a single mission: to proudly defend Orange Country.
