Stuffy Spots

When the weather shifts, the flu always shows up. And Naldecon chose to talk about it in the most unexpected way: by hijacking Spotify with humor.

The campaign took familiar ads, like Olla and Vanish, and made them sound “sick.” Congested, nasal voices with glitches that perfectly mimic the feeling of having the flu. Suddenly, even listening to an ad feels uncomfortable.

That’s the point. When you’re sick, everything gets affected. Even the basics. Which is why treating symptoms quickly, especially nasal congestion, makes all the difference.

By using existing media spaces on the platform, Naldecon turned something ordinary into something impossible to ignore.